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Innovative
marketing strategies can add strength to your product or service brand. Here are a few ways in which Innovate can help.
Corporate Image
Every business
has an image, whether it wants one or not. How you are represented to your customers and business associates is too important an issue to ignore. Our design team can help with the concept and design of
your logo, style colour and overall image.
Company Name
Does your name
tell people who you are? Does it tell people what you do? Is it memorable? A corporate name change can be quite drastic, but properly executed it can also be the best start to re-launching a company or
announcing new directions in products or service.
Update your logo
Changing an
established logo design has to be considered very carefully, making sure the familiarity in the company or product is kept. The benefits of doing so will take your company into the present day and can
give your company a fresh look. It's an especially good idea if your business is about to move, expand or change its name.
Free Gifts
Low-cost
goodwill efforts like pens, card holders, mugs and mouse mats to name a few, can make all the difference to clients, suppliers and employees. Innovate can incorporate your logo or message onto the gift.
It also keeps your company name in the forefront and can encourage repeat business and generate referrals. Call us for our brochure.
Livery
Get your
marketing message out to your market and beyond by turning an otherwise pedestrian company car or delivery vehicle in to your mobile advertising board. With today's digital decal technology, your
business can easily be displayed on your vehicle.
Design and script writing for Media:
Newspapers: ideal for action and sales messages, and for tie-ins with promotions to local audiences.
Consumer magazines: when it's important to match your message with a targeted audience and colour reproduction.
Radio: the frequency medium when you need selective, short-term exposure among pinpointed audiences.
Television: best for broad exposure, high-impact, product demonstrations, name awareness, image and lifestyle building campaigns. (Click here for more detailed information.)
Direct mail: perfect for sending your customers a personalized advertising message.
Point of Sale
Point of sale
can help direct your customers to the various departments and also highlight the products which you have on promotion. A few samples of Point of Sale displays include: Product Price Labels, Hanging
Directional Signs, Window Displays and Posters.
The Internet
The Internet
works best as a sales support tool, to give your customers the information they need to choose your product and information over your competitors. Innovate can design and build your site to your
specifications. If you are looking for a site detailing your company services and details, or a fully interactive e-commerce shopping site, we can help.
Our services tailored to your needs
Our team will
compile the creative strategy, with consistency, frequency, and market coverage needed to convey your message. We can pinpoint your market, analyze relevant market forces, then craft a creative strategy
to consistently promote your range of products or services. If you are in doubt about the value of a well-designed logo, just look around at the number of people wearing one as fashion.
Your own newsletter
Newsletters can
be designed with fun and interesting information, and also may include some offers or information about your particular product or service. Innovate can also send them out to your database at regular
intervals.
Coupon / Voucher
A coupon can
get new customers to try your original product, or get existing customers to try some of your newer products. If you prefer not to discount, you can use a coupon to offer extra value to a product. Talk
to us about your ideas.
A competition
Competitions
are a high profile marketing aid, and can promote your business to a wider client base. Innovate will compile a brief for the best way to promote your competition, and suggest all the avenues available.
We can take the entry form design to print and distribution. Innovate will also promote the competition to all media avenues if required.
Hosting a seminar
Sharing
information about your business by hosting an educational or networking seminar can secure your position as an authority in your marketplace. Innovate can book the appropriate venue, design the set.Also
we can design and print all the required stationery, invitations and leaflets.
Launching New Premises
Every factor is
taken into consideration when launching a new building or business. Increasing public awareness by the use of the appropriate use of the media is very important. Supplying information regarding the
launch including a brochure, and invitation goes without saying. Innovate is available to coordinate the entire event including the food, drink, music, lighting, photography, fireworks, canopies, and
valet parking if required. Video production is also available to record the event. This also is a great tool to distribute to clients that were unable to attend.
Call us now on Tel:
511555 for more information relating to any of these marketing strategies. We will be pleased to help.
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