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Television Advertising
If your advertising goal is to expand your customer base, increase your profits and
improve your bottom line, you should investigate television!
Television is regarded by many as the single most powerful advertising medium
available. This is partly because, over 80% of the UK population watch television every day.
In production terms, the medium offers moving pictures and high quality sound,
enabling exceptional creativity to be brought into play. Messages can be presented extremely powerfully.
With television, your message explodes on screen, in full colour, involving all viewers in your message. Television
commands attention, demands involvement and raises audience acceptance of the advertisement.
According to the 2002 Marketing Pocket Book, commercial television viewing accounts for over 50% of this total. It
now includes cable and satellite options.
The benefits of television advertising are clear. Local advertising is broadcast to all the Channel Islands. By
repeating advertisements many times it is possible to increase this audience and secure more effective total coverage.
The most effective method of securing value for money is to produce an advertisement of such quality and
longevity that it is used many times over many months or years.
Commercial Production
In television advertising, image is everything. It’s how your patrons and potential customers perceive your
business. Because it is so important, Innovate can coordinate the advertisement production leasing with professional production services in the island.
Our experienced and friendly staff are prepared to create commercials that will best meet your marketing goals.
Key services available include state-of-the-art production facilities and equipment, creative development, scriptwriting, on-camera talent and/or voiceover casting, and studio or location shooting.
Call us now on
Tel: 511555 for more information regarding production and airtime costs. We are happy to help with all your advertising requirements.
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